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CUSTOM DIE STRUCK PINS – BRUSHED METAL LOGO & TEXT LAPEL PINS

Hugoway is a factory specializing in custom die struck pins made to order. Unlike enamel pins, die struck pins use no color fill—depth, texture and contrast come entirely from raised and recessed metal, brushed or polished finishes, and antique oxidation in the recesses. The sample shown above is a brushed antique-nickel rounded-square pin with raised "90° LABS" lettering, recessed areas darkened to create a crisp, industrial, monochrome look. No pre-made inventory—each order is produced to your logo, wordmark or text, size and finish. Ideal for corporate brand and employee pins, tech and industrial company swag, architectural and engineering firms, law and finance offices, minimalist brand merchandise, and any program that prefers a solid metal look over bright enamel. Low MOQ, free digital artwork proof, in-house finishing and factory-direct B2B wholesale pricing.
 
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Custom Die Struck Pins Made to Order – Factory Direct

Every custom die struck pin is die-struck from your logo, wordmark, symbol or text with no enamel fill at all. Depth, texture and contrast come entirely from raised and recessed metal, brushed or polished finishes, and antique oxidation darkening the recesses. The piece shown above—a brushed antique-nickel rounded-square pin with raised "90° LABS" lettering, recessed areas darkened—demonstrates the crisp, industrial, monochrome look this process produces.

Die Struck vs. Enamel Pins

Die struck pins are the right choice when you want a solid, all-metal, monochrome piece rather than colorful enamel. Because there is no color to fill or protect, the pins are durable, lower-profile in production, and carry a heavier, more masculine or corporate feel. They are especially suited to logos, text, crests and symbols that read clearly in relief, rather than multi-color illustrations. If your design needs bright colors or photographic detail, we recommend hard or soft enamel instead.

Custom Die Struck Pin Manufacturing Options

  • Shape: Round, square, shield, star, or fully custom outline
  • Size: 0.75" to 1.5" typical; larger corporate pieces on request
  • Finishes: Brushed antique nickel (as shown), polished silver, polished gold, antique gold, antique bronze, antique copper, black nickel, or two-tone
  • Texture: Brushed metal, sandblasted matte, polished highlights, or antique oxidized recesses
  • Relief: Raised logos/text on recessed fields; single or multi-level relief
  • Materials: Brass, iron or zinc alloy die-struck per your weight and budget
  • Attachment: Clutch back, tie-tac back, magnet back, or screw-back
  • Packaging: Individual poly bag, velvet pouch, corporate gift box, or employee welcome kit

Who Orders Die Struck Pins

Die struck pins are ordered by corporate HR and marketing teams for employee onboarding, executive and board recognition, and client gifts; by tech, startup and industrial companies for brand swag with a monochrome, engineering feel; by architecture, engineering and construction firms for project and staff pins; by law firms, financial services and consulting practices for formal lapel wear; by military, veteran and government organizations that prefer traditional metal insignia; and by heritage and fraternal organizations for crest and regalia pieces. The solid metal finish reads as formal, durable and quietly branded.

B2B Wholesale Process

Send us your logo or wordmark—our team handles sculpting, die striking, finishing, plating, and oxidation in-house. You receive a free digital artwork proof before production, a low minimum order volume, and factory-direct pricing. Lead time and MOQ scale with quantity, making die struck pins well suited to both small executive orders and large corporate reorders.

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